Launch Academy is Vancouver’s leading entrepreneurship facility, housing more than 65 startups and 120 entrepreneurs. They were hiring a community Coordinator, and needed to find someone who shares their passion for startups and entrepreneurship. While traditionally they’ve used channels such as Craigslist to recruit, they were not seeing the results they wanted. They signed up for KarmaHire.
Alex Chuang, the program director at Launch Academy, created a gorgeous job ad in less than 15 minutes using KarmaHire. By adding pictures of the office, work environment, and team, he painted a compelling picture of the opportunity. He then tweeted out the opportunity, and the job ad took off.
How a job ad goes viral
The first step to getting people to share your job postings? Make your job postings amazing. We truly believe that creating content worth sharing is the key to driving effective referrals and social media hiring. People are more than willing to spread the word about an opening – even excited to – if you present your opportunity in the right way.
Pictures say more than words (as we believe at KarmaHire), and here are some stats on how the job ad went from zero to hero.
The bottom graph shows traffic from various social media channels. As you can see, Facebook was the main driver of traffic, followed closely by Twitter and LinkedIn. After just two days, the stats were astounding:
- Total Views: 910
- Twitter: 17 Tweets
- Facebook: 56 Likes
- LinkedIn: 18 Shares
- Applications: 35
And one happy hire.
2 Key lessons learned:
- Create content that people want to share.
- Leverage your networks
Social media is a powerful source of quality applicants who might not be looking on the traditional job boards. By leveraging tools like Twitter, Facebook, and LinkedIn, you can increase your exposure to passive applicants and hire great people.
Looking to hire the best? Try KarmaHire today.