Finding the right talent for your company is essential to success. It is also one of the hardest things to do. How do you stand out in the war for talent, and attract the best talent? Here are some creative recruitment ideas that could help you find your next great hire.
1. Job Contests
Job contests are a relatively new phenomenon, combining marketing and recruiting with goals of attracting buzz around the position. Well executed job contests can increase both volume and qualify of applicants, as well as have some marketing benefits for a company. These contests are usually focused on entry level positions, and lean more towards marketing gigs. Some examples of recent job contests include: The Axe Summer Gig (2010) and The Mastercard Interns Wanted Campaign.
Top engineering companies are hosting “hackathons;” events that bring together skilled computer programmers and engineers to compete to win a variety of prizes. Usually hackathons focus on specific use cases- like using a certain companies’ API to build cool apps on top of it. Its a great way to discover engineering talent in your community, and network (and test) potential hires.
There are ton of Hackathons happening in most major cities, Hackathonia is a great resource to see some examples.
3. Network, Network, Network
If you want to find successful talent, you need to be proactive in connecting with the talent pool. While it may not be super creative, attending industry events and being active in your community is the best way to build connections that could help you find your ideal hire when the time comes. Get on every mailing list for your industry, and make it a goal to attend at least 2 events per month. Follow up with people you found interesting, and don’t be afraid to grab a casual coffee with someone- even if you’re not actively recruiting. Putting the time in to build relationships is always worth it in the long run. The best place to find networking events is Meetup.com.
4. Make your Careers Page stand out
If you’re not Google, or Microsoft, you’re going to have to get creative in your recruiting process to attract candidates. Having a boring jobs page just won’t cut it. Take the time to build write about your company, and add some photos and even video explaining why you’re different, and why a candidate should work with you. Being interesting is the best way to attract interesting candidates. Here are some examples of super awesome career pages. Dropbox.com, Weebly.com
5. Sell your Benefits
This goes hand in hand with an awesome careers page. Make sure you tell potential applicants what makes you stand out. It could be as simple as catered lunches and flexible hours, but make sure you let people know.
6. Post Differently
Don’t just post on the obligatory Craigslist or Monster.com. If you’re looking for specific talent, there are a numerous niche job boards that can give you a much better talent pool. Sites like Stackoverflow (Programmers) and Dribbble (designers) are good examples of these.
7. Make your job post stand out
Nobody wants likes reading those boring job posts with a laundry list of requirements. Your job post needs to reflect your company culture and the type of talent you’re looking for. No, don’t ask for Rockstars and Ninjas, but do write about how awesome your company is, and cool problems you’re solving, and what technology is being used.
8. Engage Candidates
If you want your company to stand out, ask questions that actually matter. Instead of asking for a basic resume and slightly edited cover letter, make the recruiting process fun. Ask about some interesting projects candidates have worked on, what their most fun work experience was, or anything that takes them away from a cookie cutter cover letter. You want experience, yes- but its also important to find a good creative and cultural fit. KarmaHire lets you create your own custom application forms to really get to know candidates.
9. Share Your Favorites (Pay it Forward)
It’s not a new concept, but sharing your Next Best Candidates is a great way to help make your own recruiting process easier. Recruiting takes a ton of time and resources, for both the candidate and company. Once you’ve found your perfect fit for a job, why not help your favourite candidates find a job elsewhere? A quick email to another recruiting manager does wonders, and most likely they’ll share some of their best candidates with you in the future.
10. Hold an Event
Get potential hires interested in your company by holding an open house or event. Make it interesting, not a boring info session. Hackathons, great presenters, and beer are always good options to make events a better experience.
Got some better ideas for creative recruiting? Please contribute in the comments below!